False Ego Forest

False Ego Forest

February 21, 2019



 We plant a tree for every product sold. Well actually.. you do. In our recent partnership with Tree Nation, we have joined the fight to end deforestation.

Although False Ego is a sustainable apparel brand, there is no harmless way to make clothing. So to offset our CO2 emissions, we have began our personal False Ego Forest in the Usambara Biodiversity Conservation located in Tanzania, Africa. With each purchase of our apparel, you help us grow our Brand Forest and contribute to re-forestation in an area that loses more than 400,000 hectares of forest through deforestation and fires every year. Our partners at Tree Nation have made it possible to track the growth of your personal tree, with a certificate of authentication that your tree has been planted as well as the location of the tree, using their interactive map that keeps you updated with the impact you have contributed to.


The Usambara biodiversity conservation (UBC) is designed to be a sustainable conservation project directed around education of the students in local youth development clubs, putting the students in leadership roles. The education integrates curriculum into lessons about environmental conservation, botany, and horticulture. Students then put the lessons into practice as they grow and plant trees that will drastically improve their school, their homes, and their region. This project is also dedicated to improving the community's economical circumstances. As these trees grow to maturity, food from the fruit trees and Moringa will provide an additional income stream, helping residents graduate from extreme poverty.

With deforestation occuring across the world, more CO2 is released into the atmosphere causing devastating effects on our planet. Here at False Ego, we are connected to our planetary role as a company and accept our responsibility to offset our personal C02 footprint. As we grow, so will our forest. 


Also in Partnerships

USAgain Partnership
USAgain Partnership

March 07, 2019

Read More

False Ego's commitment for the Planet

1 product purchased = 1 tree planted

Discover our forest
In partnership with Tree-Nation logo