This year False Ego had the opportunity to be an exhibitor at the 2018 W.E.A.R Conference in Toronto, held at the Metro Toronto Convention Centre. It was a great opportunity to learn about the state of today's apparel industry, shifting our focus toward more innovative, sustainable and regenerative business models. Conversating with systems thinkers, social innovators, researchers, scientists, and the leading companies in the apparel industry, we left knowing that as we build our platform and resources, the power to positively impact the environment and billions of people worldwide is in our hands. We come as one company but represent the billions of people and environment being impacted by the apparel industry every day. During the conference, we explored the many available technologies and innovations that brands and retailers are using to achieve various sustainability goals. These themes were explored through panel discussions, keynotes, fireside chats, workshops, and Ted-like talks.